Around 88% of the Kosovar population are ethnic Albanian according to
a report by international aid organisation, Mercycorps in 2003. Serbs
constitute 7%, Bosnians 2%, and Roma 1%. Among many ethnic Albanians in
Kosovo there seems to be an unsettling championing of Americans and American
culture. The character of the city is greatly impacted by the mass of
international aid organisations and multinational United Nations and KFOR
employees who are still driving around in armoured vehicles. With this
international presence comes the familiar smattering of themed bars -
all playing up to international custom - including the Irish Pub which
proudly serves Guinness on draught. Out of the city and amongst the startlingly
beautiful countryside the legacy of the war continues to be evident: ruins
of houses dot the landscape, remaining just as shells most untouched since
their destruction, families often having never returned to them since
the war.
Kosovo
has been an area of dispute for centuries - a historical lost province.
For a long time, artistic output has been stagnant but emerging artists
now have a lot to gain through embracing their marginality. During the
1950s cultural institutions began to form in Kosovo, but such institutions
have perpetually chased themes which were relevant internationally decades
earlier. These circumstances still continue - the emerging contemporary
art scene a remote distance from the art institution in Prishtina.
Albert
Heta is one of a number of artists who emerged in Kosovo during the 1990s.
Breaking the mould; these artists distanced themselves from the outdated
Academy in Prishtina - at which Heta had studied - and turned away from
the prevailing escapism throughout Kosovo to deal with political reality.
This reality was escalating ethnic violence during the presidency of Milosevic
which culminated in the NATO bombing campaign of 1999. Heta had been working
mainly in interventionist works within the Balkan regions and although
he created some works prior to the war in 1999, it is really since then
that Heta has started to generate more work and a sort of art scene has
begun to emerge.
There
has been a project sponsored through German cultural funding which has
been running in Prishtina since 2003 called Missing Identity, which Heta
has had some involvement in. One of the goals of the project is to support
contemporary arts in Kosovo and it aims to promote ethnic diversity rather
than trying to apply universal cultural themes. The project operates mainly
in Prishtina and Peja - where it runs the only gallery in Kosovo with
a consistent exhibition programme curated by the project team. Yet, this
programme has been focussing on the exhibition of international artists,
which I feel constitutes a real drawback and missed opportunity.
The
cultural and ethnic diversity in former Yugoslavian countries and the
discourse these circumstances create is what makes contemporary social
and political art there so distinctive. A necessity for fostering the
arts in Kosovo is to generate local public interest, or at least, awareness.
It's impossible to generate attention through shock tactics. Gory photos
are ineffective when you're facing an audience which has lived through
more than a decade of war crimes and gruelling atrocities. As far as generating
awareness, Heta's interventionist works do just this. By making the work
public, his audience is infinitely increased. Take Happiness - Independence
Day: 1 Minute, 2001, where Heta used the Kosovar National Television station
to broadcast the work. The video was shown without prior announcement
to an unsuspecting public - a one minute blip in the programme. Surely
you can't maximize your audience much more than that. What I have concerns
about is whether it is necessary to appease the political standpoint of
the majority audience in order to gat attention. Is it possible to engage
with an audience in Kosovo if your culture differs from the majority?
Happiness - Independence Day: 1 Minute was an appropriated news announcement
with an adapted voice over declaring the independence of Kosovo. As yet,
the only real way to be an artist - a contemporary artist - in Kosovo
is to get international recognition and exhibit abroad. In order to do
this successfully it's necessary to be aware of the locality of issues
in Kosovo and to set them within international context without betraying
them. This progression is apparent in Albert Heta's work.
Heta's
Albanian ethnicity plays a large role in the work he creates, which attracts
controversy because of its uncompromising nature - often using sarcasm
and irony to get the point across with little regard for political correctness.
Identity is a key theme in the work, which is often of local and national
concern. Flags seem to recur in many of Heta's artworks. As strong symbols
of collective identity, the flags used by Heta represent his personal
affinity to the national identity of Albania and the US. They also rouse
reflection on the lack of a national collective identity in Kosovo's population.
Heta
produced Do It Again during his residency in Santa Fe in 2005, which had
been sponsored by the Lannan Foundation. It's a short video of two women
demonstrating the ceremonial folding of the American flag, the ability
to do which was a requirement for becoming an American citizen when the
women were children. During the film Heta asks the women to repeat the
process several times. It challenges ideas behind national identity and
the way that familiarity and ritual makes us comfortable to agree to do
things without questioning the reasons why and the meaning behind such
actions. Taken back to within the context of Kosovo, perhaps it poses
questions bout the Kosovar Albanian perspective on the NATO campaign against
Serbia and also the continued presence of Americans in Kosovo. Not so
much a feeling of debt on the part of Kosovar Albanians, but of allegiance?
The
Embassy of the Republic of Kosova which Heta exhibited at the 2004 Cetinje
Biennale in Montenegro generated such fierce reactions that it was removed
from the exhibition a month early. The work was centred on the lack of
resolve over the debate on the status of Kosovo, currently under UN mandate
and formally still part of Serbia - a sensitive and highly political issue.
On approaching the building a visitor would first notice a flag hanging
above the entrance - the flag is Albanian. Close up one becomes aware
of a plaque on which the building is declared the ŒEmbassy of the Republic
of Kosova'. The building which housed the biennale had previously been
the Serbian embassy in Montenegro - adding further poignance to the work.
Its physical presence is subtle but the message loud and clear and one
can assume that it is this uncompromising political blatancy that generated
so much controversy. Opposition to the work seemed to stem from its explicit
and uncompromising nature, dealing with a subject most people outside
Kosovo would rather forget about. In another similarly aggressive piece,
It's Time To Go Visiting: No Visa Required, 2003, Heta pasted these words
onto British Airways billboards advertising holiday flights around Prishtina.
It serves as a reminder of the restrictions placed on many of the citizens
of Kosovo - both economic and bureaucratic - and the ironic presence of
these advertisements in Prishtina.
These
pieces are effortlessly carried off - their key is in simplicity in form
and Heta's ability to portray so much so concisely. A further point of
interest is that such pieces could easily go unnoticed by general public
outside of the Balkans because of the marginal status of the province
both politically and artistically - lets face it - Kosovo is no longer
a top story although the mess is very much still there - but its location
and context within the Balkans is what makes these messages so raw.
In
2005 Heta took up residencies in Santa Fe and in Seoul. In Seoul an exhibition
of international exchange, ŒThe Balkans are Moving', at the beginning
of 2005 allowed a discourse to develop between artists from South Korea
and the Balkans about challenges which arise with diverse ethnic groups
living together. A development in the tone is apparent. Recent works seem
to have developed a more reflective tone - through travel a new sort of
international contextualisation seems to have developed, allowing a much
broader audience to relate to the work. I was keen to find out the motives
behind this change in location and how it affected his perception of the
situation in Kosovo which he constantly draws on in his work.
I
met Albert Heta and some of his colleagues at the centre for the Missing
Identity project in Prishtina back in 2004. A meeting had been arranged
between myself and several of those people involved in the project in
Kosovo when I was researching the contemporary art scene in Kosovo. Two
years later we've been discussing developments in Heta's work and also
the state of art in Kosovo.
KATY
JEFFERY I would like to begin with your decision to work abroad in 2005.
When we last spoke you mentioned that it was virtually impossible to show
your work in Kosovo.
ALBERT HETA I don't remember exactly what I said, but let's say that it
is a fact that since the end of the war in 1999 contemporary Kosovar artists
haven't had a solo show in any existing public or independent art galleries.
Apart from public interventions I haven't shown here - since I don't remember
when! But I also have refused to take part in some exhibitions. So it's
more complicated. There is a large project in Kosova called Missing Identity,
which has been going on for the past two years, sponsored by the German
Federal Cultural Foundation. They also left out all Kosovar contemporary
artists from their program of solo shows. Some of the artists in charge
of the project are my friends and I was asked by them initially to conceptualize
and design the visual identity of the project and was sometimes there
to help, so this involves me somehow in the whole story. My expectations
that they would support substantially the local contemporary art scene
and make a change in this environment, proved to be naive and wrong in
many ways, so the problem is not only in the governmental institutions,
which are usually accused as conservative and corrupt. The decision to
go away for a certain period of time initially came as a need for a distance
and reflection on my work, but it also came as a result of the growing
recognition of my work. My work is connected with the realities that I
live in, but at times the pressure coming from the Kosovar reality is
almost unbearable.
KJ
How did you find art was valued in Santa Fe and Seoul compared to Kosovo?
AH In Seoul, I was asked to draw the borders of Kosova on a map of the
Balkans, placed in the entrance of the exhibition space, as the organizers
had a map that didn't have the borders of my country! They needed a day
to replace the map. I joked saying that this was a position that all politicians
in the region hope to be in - drawing the borders of their country with
their own hands. Naturally, a day after they found the correct map and
everything was in order. Similar experiences somehow follow me everywhere
I go. To answer your question: Kosova cannot be compared with either of
these places. The existence of the contemporary arts practise in this
environment is more ironic than anything else.
KJ
How did this change in location affect you work and your ideas about home?
It seems that as a result of being in America you began to explore your
temporary identity in works such as Do it Again, where you use the American
flag.
AH It didn't change my ideas much; maybe it added a few additional themes.
I'm not sure if I was only exploring my temporary identity. The American
identity is somehow part of my identity. I grew up with products of American
culture. To add more, just seven years ago there was the war in Kosova.
American politics and American military intervention played a mayor role
in the liberation of Kosova. Americans are still considered the liberators
of my country. I cannot explain how intense and sometimes bizarre this
relationship is. Apart from America, Kosova is probably the only country
in the world that publicly celebrates Independence Day! At the same time,
you can notice the huge difference between the desired presence that American
soldiers and American politicians enjoy in Kosova compared with their
presence in Iraq or Afghanistan. I'm not so interested in the flag itself,
but the issues that I was interested in exploring involved the presence
of the flag.
KJ
How did this change in location affect you work and your ideas about home?
It seems that as a result of being in America you began to explore your
temporary identity in works such as Do it Again, where you use the American
flag.
AH It didn't change my ideas much; maybe it added a few additional themes.
I'm not sure if I was only exploring my temporary identity. The American
identity is somehow part of my identity. I grew up with products of American
culture. To add more, just seven years ago there was the war in Kosova.
American politics and American military intervention played a major role
in the liberation of Kosova. Americans are still considered the liberators
of my country. I cannot explain how intense and sometimes bizarre this
relationship is. Apart from America, Kosova is probably the only country
in the world that publicly celebrates Independence Day! At the same time,
you can notice the huge difference between the desired presence that American
soldiers and American politicians enjoy in Kosova compared with their
presence in Iraq or Afghanistan. I'm not so interested in the flag itself,
but the issues that I was interested in exploring involved the presence
of the flag.
KJ
Could you talk about your work with Maria Jose Rojas during your residency?
Is this the first time you have collaborated on a project?
AH Yes, It is the first time that I've collaborated with another artist.
For me it was interesting enough just to meet Maria and talk about Pinochet!
The fact is that the collaboration was very productive. Even though, we
disagree on some issues and our work meets in very few points, most of
the times we had fun and enjoyed the process. I think the work that we
produced is something else for both of us.
KJ
What do you hope your audience gets out of your work? Do you ever get
frustrated by an audience reaction, especially when your work is so personal?
AH Yes, I can get frustrated by the reactions.
KJ
Would you say that your work in intervention is a result of the way that
art is seen in Kosovo?
AH Not only that. I think that it has more to do with living here. I think
that extreme conditions, with constant and extreme provocations have pushed
me in this direction of challenging and deconstructing these conditions.
KJ
Could you talk about the reaction to Its Time to Go Visiting: No Visa
Required and the Embassy of the Republic of Kosova? Does such a reaction
help you to gauge the success of these intervention pieces?
AH The reactions make you think that the work was relevant. I was told
that people who saw the billboards were calling British Airways to seize
the irresistible offer to travel without a visa. The intervention was
done at 9.30PM; in the middle of the going-out time in Prishtina so I
guess a lot of people saw it. Afterwards, BA was practically hunting and
intimidating everyone who had anything to do with the work! BA management
threatened the editor of the only newspaper - Weekly Magazine Java, which
published the image of the work in its section called picture of the week.
Later, the editor admitted that he thought that the image was a computer-generated
image otherwise he would never dare to publish it! All other newspapers
decided to ignore the intervention. Even though, they were informed and
properly fed with the information and images. I think that until today
there was no comment or critique about this work ever published in Kosovar
media!
I
was in a meeting with Rene Block, when the manager of BA called an artist
friend present at the meeting, trying to find out who I was and all that!
It was the second close encounter that I had with the BA. All had started
some 12 hours after the intervention, when I was invited to a meeting
with the company that owns the billboards in Prishtina. The meeting was
intense and filled with threats of legal prosecution, that could be expected,
but also primitive threats and physical intimidation. Even if I try to
avoid making statements about the work itself I can agree with something
that was said about this work: the work managed to disclose and deconstruct
the existing socio political system and the economics of control that
is practiced in Kosova; failed media independence; lost intellectual independence
and intellectual corruption; failure to say anything against your "international
friends" and liberators.
On
the other hand, The Embassy of Republic of Kosova had a different treatment.
It went public. Media in Serbia, Belgrade influenced media in Montenegro,
conservative and nationalist intellectuals - those who started the whole
Serb nationalist rampage in Former Yugoslavia were ready to attack. They
were practicing hate and inflammatory language, against the work and me,
regularly used during wars that we left behind; the curators and the organizers
were not prepared to deal with reactions; the organizers turned away and
accused me of betraying their hospitality by installing the work without
their knowledge (?!), even though the work was present in the catalogue
that was published before and forgetting the fact that they paid for the
production of the work or the funniest accusation of all - that I had
taken out a sign in front of the Embassy that was saying that this was
a work of art. The Prince of Montenegro, who is the President of the Biennale,
publicly apologized for t! he work to the Montenegrin people! Demands
for the resignation of the Minister of Culture and political accusations
directed to the highest political officials in the country were part of
the process. I was left out from the debate that was going on for a long
time and still does. The problems that I faced with the work resembled
so much the difficulties that the Albanians in Former Yugoslavia were
dealing with, for decades.
KJ
What are you working on now?
AH Right now I'm working on something very concrete and necessary.